Know-how in high-voltage technology, electrics and electrical engineering: Audi Middle East is pioneering Virtual Reality training for their dealer network in readiness for electrification and the arrival of e-tron in the region. The virtual technology allows realistic, safe learning of highly sensitive technologies such as the high-voltage battery.

Hyundai Motor Group has developed new technology that will allow drivers of electric cars to customize the vehicle’s performance using a smartphone application. The industry-first innovation can adjust seven performance features, including the maximum torque output of the motor, ignition, acceleration and deceleration abilities, regenerative braking capacity, maximum speed limit, responsiveness, and energy use on climate control.

On-demand premium car-rental service, THE OUT, is now available exclusively to London residents, offering city lovers a one-click solution to booking their next romantic weekend, family road trip or spontaneous get-away.

INFINITI has announced the release of its INFINITI Driver’s Guide, a new, free, mobile app supported by Augmented Reality technology, to further enhance its customer experience.

Volvo Cars today reveals the Care Key, allowing any Volvo buyer to set a speed limit for themselves, their family members or friends. The Care Key will come as standard on all Volvo cars from model year 2021.

Hyundai has announced plans to introduce new ‘digital key’ technology on future models, allowing drivers to unlock and start their car via a smartphone. Selected new cars will start offering the technology during 2019. Users will download the digital key as an app, with each car allowing up to four authorized devices.

Kia Motors Corporation unveiled a video featuring the concept of electric vehicle wireless charging system with the Automated Valet Parking System (AVPS).

Continental, the premium German tyre and technology company, has unveiled two prototypes of new smart wearables for the first time at the recent 2019 Consumer Electronics Show (CES) in Las Vegas. The world premiere of the new smart wearable prototypes showcases a heated and actively-illuminated safety jacket, that features LED lights for enhanced safety at work. In addition to being safe, the prototypes also offer comfort with integrated heat function that saves energy for vehicle heating.

Mercedes-Benz is offering its customers to become part of an intelligently connected world with the introduction of ‘Mercedes me connect’ to the region. The innovative services allow customers to connect with their vehicle anytime and anywhere and control certain functionalities, via the Mercedes me portal (https://me.mercedes-benz.com) and the Mercedes me App, enabling them to keep in touch with their car and everything that’s important to them.

Audi redefined in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand presented a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.