Bruce Robertson, managing director, Jaguar Land Rover Middle East, has declared that the pioneering car manufacturer firmly believes that electrification is the key to the future. ArabWheels managed to secure an exclusive interview with the charismatic Jaguar Land Rover managing director at the bi-annual Dubai International Motor Show, held at the Dubai World Trade Center.

Lennart Mueller-Teut, Head of Marketing and Communications for Mercedes-Benz in the Middle East has said its new 'Mercedes Me Connect' system will transform and revolutionize the way consumers interact with a vehicle. Arab Wheels managed to secure an exclusive interview with the regional Head of Marketing in order to discuss its new concept models that Mercedes described as the 'Future of Mobility' when introducing the products at the Dubai International Motor Show. In addition to this, he highlighted Mercedes' new CASE strategy, its policy on electrification in the Middle East and its plans for 2018.

German car manufacturing colossus Mercedes-Benz have provided car enthusiasts in the Middle East with a glimpse into the ‘future’ with the regional debut and premier of its futuristic F-015 model at GITEX Technology Week in Dubai.

Recently appointed as a member of the Board of Management for Mercedes-Benz Cars Marketing and Sales (since January 1, 2017), Britta Seeger is an experienced executive who has successfully held leading positions in sales worldwide. By her appointment, the board management wanted an outstanding woman with qualifications such as in business administration along with her international experience.