Premium car manufacturer Mercedes-Benz has taken the Dubai International Motor Show 2017 by storm with a dynamic line-up of its latest newly launched models and a number of visionary concept cars demonstrating the power and performance of electric drive. 

Mercedes-Benz is premiering three ground-breaking models to the region and displaying 24 of its latest models during the five-day event that ends on Saturday 18th November, all providing a glimpse of the latest technologies shaping the future of mobility.

Future of performance with ‘CASE’ strategy

As the inventor of the automobile, Mercedes-Benz upholds its legacy of innovation through a focused strategy called CASE, based on four key pillars – Connectivity, Autonomous, Shared and Services and Electric Drive. This strategy has shaped the latest cars which combine exemplary performance with electric technology: the Mercedes-AMG Project ONE show car, the latest and most efficient Formula 1 hybrid technology and Mercedes-AMG GT Concept, blending sports car performance and maximum electric power.

Lennart Mueller-Teut, Head of Marketing & Communications, Mercedes-Benz Cars Middle East, said: “Mercedes-Benz continues to lead the industry in shaping what the future of mobility will look like, and this year’s Dubai International Motor Show is the perfect platform to show our vision of electric performance to our Middle East customers. Through our latest concept cars, AMG Project ONE and AMG GT Concept, we continue to push the boundaries of electric power.”

The three latest models from Mercedes-Benz making their regional premiere redefine automotive luxury and performance on all levels, for an experience that is ‘the best or nothing’. They include:

Mercedes-AMG Project ONE show car

The two-seater supers-ports car, Mercedes-AMG Project ONE show car, brings the very latest and most efficient, fully-fledged Formula 1 hybrid technology from the race track to the road. The high-performance plug-in hybrid drive system consists of a highly integrated and intelligently networked unit comprising one hybrid, turbocharged combustion engine with a total of four electric motors. This show car is said to produce over 1,000 hp and reach top speeds beyond 350 km/h.

The 1.6-litre V6 hybrid petrol engine with direct injection and electrically assisted single turbocharging comes directly from the Mercedes-AMG Petronas Formula 1 racing car. The electric motors on the front axle are also true rev wonders, with rotor revolutions up to 50,000 rpm – current state of the art is a speed of 20,000 rpm.

The design of the show car is very obviously inspired by the premium class in motorsport. But above all, it embodies the Mercedes-AMG principle that fascination is always linked with function. Every part has a specific purpose. The result is a mid-engine concept, extremely muscular proportions with the cockpit well forward, large wheel arches, a wasp waist and an extended rear end.

Mercedes-AMG GT concept

The Mercedes-AMG GT Concept sports car from Affalterbach extends the AMG family by blending the high functionality of performance cars with the sportiness of AMG GT sports cars, and gives a bonus sneak preview of the exterior design coming to the series production model.

The AMG GT Concept show car is the second AMG model to bear the new designation "EQ Power+," a designation which all performance hybrids from Mercedes-AMG will be given in the future. The show car provides an outstanding performance with a sprint time of 0-100 km/h in less than 3 seconds.

The AMG GT Concept is recognizable at first glance as a genuine AMG GT. The exterior design stands out with extremely muscular proportions and sensuous surface styling, with an unmistakable design idiom that features a deeply drawn hood and powerfully raked windscreen.

Mercedes-Maybach S 650

Celebrating its regional premiere at the Dubai International Motor Show is the Mercedes-Maybach S 650, reaffirming its position as the ultimate model for individuality. The luxury brand combines the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. As the world's quietest production sedan with a spacious First-Class rear suite, refined materials and stylish controls, the new Maybach S-Class is the model ideal for passengers who seek the highest levels of comfort, luxury and exclusivity.

The new model has been redesigned to offer refinements that accentuate the Mercedes-Maybach's timelessly modern shape, from chrome detailing of its majestic façade to an elegantly sporting array of wheels. The spacious flagship model range exceeds the Mercedes-Benz S-Class by 20cm in both dimensions.

Mercedes-Maybach S 650 is available in the region with prices starting from $209,300.