Italian luxury supercar manufacturer Lamborghini has declared that it has no interest in investing its finances and resources into the development of self-driving technology and electrification. Its head of Research and Development, Maurizio Reggiani, has declared that Lamborghini’s DNA and history is about developing supercars that are specifically designed to allow you to have fun.

He claimed that transitioning towards an era of autonomous vehicles and electrification would go against the grain of what Lamborghini stands for and stated that a move towards self-driving technology won’t happen for a long time.

Lamborghini’s Head of Research and Development made the comments in an interview with Motor Authority at the Detroit Auto Show. He refused to rule out the possibility of electrification indefinitely and disclosed that Lamborghini had already investigated the possibility of developing some electric models in the future.

Reggiani highlighted that full-electric technology is not yet mature enough to be able to cope with the high-performance use-case a Lamborghini owner might subject a vehicle to. However, as batteries become more mature Lamborghini would then perhaps pursue the possibility in a more serious way.

Whilst Lamborghini appears to warming to the potential of electrification in the future, his response in relation to self-driving technology was blunt. The aggressive pursuit by automakers globally to accelerate the development of self-driving cars is not one shared by the Italian car manufacturing colossus.

When pressed on whether or not Lamborghini wanted to invest in self-driving technology, Reggiani said, “No. If you pay money to have fun to drive a super sports car, you want to drive the car, not a robot. The Urus SUV wouldn't be a candidate, either. And those in the SUV, I think we have already enabled Level 2 of autonomous driving, but it's really a support to the driver," Reggiani said. "It's not to take out the responsibility of the driver to have fun."

The Lamborghini Urus was officially unveiled in the UAE this week to much fanfare, with many motoring analysts predicting that the new supercar SUV would be a ‘game-changer’ for the SUV segment both in the UAE and on a global basis.